Isaac Piñeiro is a founding partner of Nadadora, a studio based in Valencia that focuses on the integration of different disciplines, from product and interior design to graphics. His approach starts from people’s habits and needs to create products that can reach the user at first sight. He exhibited in Milan, Berlin, New York, London and Tokyo.
Do you research to develop an idea and transform it into a project?
Always, without a research there are neither questions nor answers. When it comes to investigating about something you can face a project from different points of view.
To design lamps, we focus on the study of light as matter. We investigate the material, emotional and functional aspects, and the typologies. But always thinking about the final user.
What relationship do you establish with the manufacturer of your objects?
Professional. It is important to work closely with companies from the generation of the idea all the way to the promotion of the product.
We like communication and exchanges, it’s a relationship that evolves with time and common work. The project wins if both parties interact proposing new challenges.
Do you observe how people use your objects?
I look at them and I love it. We haven’t of course designed the IPAD, but we do think that it is necessary to know what happens with the product.
Matteo Pirola, architect and PhD in Interior architecture and Design. Professor at SPD and at the faculties of Architecture and Design at the Politecnico di Milano. Collaborates with design magazines, and conducts research and critics on contemporary Art, Design, and Architecture.